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~ XML World ~ New Orleans ~ At a glance
Day 1
Day 2
Day 3
Speakers Bios
Floor Plan
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XML World Brochure

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Tuesday September 24th
General Session
8:30 a.m. to 12:00 p.m.

  Patrick Gannon Patrick Gannon
President and CEO,
OASIS
8:30 a.m. to
9:15 a.m.
 
  The Global Interoperable Internet
and E-Business Web Services
 
Web Services has become a very hot topic this year, with many companies announcing new strategies and products called by that name, which is really just a term to describe many of the things that theyve already been doing on the Internet for quite some time. Web Services can be simple, single, context-free communications, or complex, bi-directional, aggregated, choreographed transactions, and are the foundation for all things related to e-business. OASIS sponsors a large number of technical activities related to Web Services, including the ebXML project and other security and e commerce related work. Find out the latest activities and directions for standards that are driving the global interoperable Internet.
  Bio
Top of page  

  Dr. Bruce Sharpe Dr. Bruce Sharpe
Executive Vice-President,
XML Content Solutions
Corel Corporation
   
  Building XML-Based Smart Content Solutions  
In yesterdays content ecosystem, proprietary content was static, immobile, and destined to remain isolated on content islands. In the new content ecosystem, content flows and evolves. This new paradigm defines content by what it means rather than how it appears. Content is always available, and any technology, process, or person can interact with it. When content is fluid, can change its form in response to surrounding conditions, and interacts with other content, it is referred to as smart content.

The adoption of XML technology requires easy-to-use solutions for everyone in the enterprise. From simplifying the delivery of cross-media publishing to creating unprecedented possibilities for visual interfaces, XML-based smart content promises to dramatically change the way companies create, exchange and interact with information.

Corel XML technologies enable the enterprise to reduce costs, accelerate productivity and create new revenue streams. Please join Bruce Sharpe as he discusses Corel's solutions that deliver on the promise of XML.

  Bio
Top of page  
  Ray Seddigh Ray Seddigh
Director, XML Programs,
PricewaterhouseCoopers Global
Technology Centre
   
  Global Commerce for Businesses of All Sizes  
UBL is an effort to define an international standard set of XML schemas for common business documents such as purchase orders and invoices and thus provide a common XML standard for electronic commerce frameworks such as the international ebXML infrastructure. In this presentation, a leading member of the technical committee developing UBL will give a report on this effort, explain its importance for electronic commerce, and show its relationship to ebXML and vertical industry XML standards.
  Bio
Top of page  

Tuesday September 24th
Lunch for Conference Attendees
12:00 p.m. to 1:30 p.m.

 Business Track
  Murali Janakiraman Murali Janakiraman
Software Architect,
Rogue Wave Software
1:30 p.m. to
2:15 p.m.
 
  Web Service Technologies - An Overview  
This presentation makes an attempt to explain the various standardization efforts and gives a high level overview of major XML based web services technologies from the perspective of creating a Web Service. The presentation starts with defining the Web Services technology stack and identifies different functional areas in Web Services.

The main part of the presentation surveys the emerging web services standards such as WSDL, UDDI, SOAP, DIME, BTP, XML security standards including SAML, encryption, digital signatures and their application areas. The presentation ends with a report on the development status of these standards, and provides references to related sources.
  Bio
Top of page  

 Content Track
  Una Kearns Una Kearns
XML Architect/Director, Product Development,
Documentum
1:30 p.m. to
2:15 p.m.
 
  Enterprise Content Management, XML, and Web Services
 
Two of the most critical components that need to be included in any architecture for e-business are XML and ECM (Enterprise Content Management). Over the last few years companies have realized they need to deliver content of all types to multiple channels in addition to the Web, and XML is key to supporting this capability. Web Services are also a key component of the future evolution of ECM as an integrated component of the e-business architectural stack.

This presentation will provide an overview of the ECM space, with a focus on how ECM, XML, and Web Services relate to each other.
  Bio
Top of page  

 Portal Track
  Mark Morrissey Mark Morrissey
Vice President of Marketing, Siebel ERM
Siebel Systems

1:30 p.m. to
2:15 p.m.
 
Bio
  Sinisa Zimek Sinisa Zimek,
Director of Technology Architecture,
SAP Labs, Inc.
Bio  
  JP Morgenthal Perry Moss,
Director of Technology Marketing,
J.D. Edwards
Bio  
  Enterprise Portal Application  
Enterprise Application vendors are starting to provide their own portal products that are fully integrated with and immediately produce results when used in tandem with their Enterprise Applications. This panel session will provide attendees with an opportunity to hear from these vendors why they should get their portals directly from their Enterprise App company rather than integrating with a third-party enterprise application.
 
Top of page  

 Wireless & X-Track
  Richard Brock Richard Brock
Founder, President and CEO
Firstwave Technologies, Inc.
1:30 p.m. to
2:15 p.m.
 
  Wireless CRM: Get connected in a disconnected world -
An interactive case study on the use of Customer Relationship Management in a wireless world
 
Learn how one giant electronics distributor has implemented Wireless CRM to empower field representatives all over the world with real-time customer information to better serve customer needs.

Topics include:

Find out how combining CRM tools with mobile handheld PDA technology has enabled Future Electronics to achieve key goals - to grow revenue, improve customer responsiveness and widen the corporations ability to find new business opportunities.
Learn how using 100% Web-based CRM can help companies optimize how they gain, keep and grow customer relationships.

Learn what kinds of key customer and corporate information can be made available to users of wireless appliances.
Understand how XML stacks up against other architectures as a means to provide better integration, synchronization and accessibility.
  Bio
Top of page  

 Business Track
  Dave Hollander Dave Hollander
CTO,
Contivo
2:15 p.m. to
3:00 p.m.
 
  After Web Services Standards --Then What?  

Once technology players agree on and deploy Web services standards, then what? What will be the real impact on doing real business? Web services standards and XML standards are like networks of train tracks and switching stations. But without trains, freight can't move. So while Web services will make it easier and faster to connect and communicate, the intangible "informal memory" for doing business has yet to be articulated, much less captured.

Dave Hollander, co-chair of W3C's XML Schemas Working Group and Web Services Architecture Working Group, explores how to "get beyond XML" through understanding the need to formalize the informal semantic networks and individual knowledge databases that make business possible today.

  Bio
Top of page  

 Content Track
  Ramana Rao Ramana Rao
CTO & Sr. Vice President,
Inxight Software, Inc.
2:15 p.m. to
3:00 p.m.
 
  XML taps the well of unstructured data
that lies deep within organizations.
 
Companies today are all too familiar with the ever-growing amount of data that is available to them. Unfortunately capturing this data for use has proven difficult as more than 85% of it is unstructured not stored in structured databases making it difficult to search, retrieve or analyze. With companies spending billions on creating and buying information, the ability to access and utilize this data is critical.

This presentation reviews solutions that exploit the use of XML to add structure to unstructured data, thus turning existing content management systems into knowledge management systems and increasing the return on existing content and software investments.
  Bio
Top of page  

 Portal Track
  Art Sarno Art Sarno
Vice President for Alliances,
Gauss
2:15 p.m. to
3:00 p.m.
 
Bio
  Mats Lannér Mats Lannér
Lead Architect,
CoreChange
Bio  
  Rich Pasewark Rich Pasewark
Vice President of Sales and Marketing,
XyEnterprise
Bio  
  Enterprise Portal Framework  
There are many different components of a portal. There's the user interface, the display logic, the business logic, the data connectors, etc. An Enterprise Portal Framework focuses on the infrastructure that allows users to connect into their existing data sources and distribute the information in a secure and scalable manner. This panel session will allow attendees to see what are the components of an enterprise portal framework and hear from the providers the types of features and expectations the should have for using one.
 
Top of page  

 Wireless & X-Track
  Brand Niemann Brand Niemann
Computer Scientist,
U.S. Environmental Protection Agency
2:15 p.m. to
3:00 p.m.
 
  Using VoiceXML to Provide Universal Access  

The U.S. Environmental Protection Agency used VoiceXML to build a Web-based system that provides public access to a database of more than 3,000 Local Emergency Planning Committees. Applications developed with VoiceXML open the Internet to people who cannot use a computer keyboard, whether they are visually impaired, use only a wireless phone or do not have Internet access.

The U.S. Environmental Protection Agencys content network incorporates NextPages NXT 3 P2P Platform. This P2P technology enables distributed content in an XML format to be converted to VoiceXML applications. Many companies have at least one service that could be voice-based, and deployed through the Internet using VoiceXML.

**25%+ will be demo.**"

  Bio
Top of page  

Tuesday September 24th
Conference Break
3:00 p.m. to 3:30 p.m.

 Business Track
  Jim Bole Jim Bole
VP, Engineering,
Infravio
3:30 p.m. to
4:15 p.m.
 
  The Role of XML Schema in Building and Managing Web Services  

XML Schema is the ideal object model to develop web services. Using a model-based approach to building Web Services can dramatically cut development and management cycles.

XML Schema is being used to unify the variety of application models that need to be managed independently today - Delivery (WSDL), Presentation (XForms), Application Logic (EJB/Java/COM) and Persistence (SQL). Model-based approaches, however, necessitate Web Service management infrastructure to facilitate their rapid adoption within the enterprise.

  Bio
Top of page  

 Content Track
  Sunil Gaitonde

Sunil Gaitonde
Co-Founder, President and CEO
Sarvega, Inc.

3:30 p.m. to
4:15 p.m.
 
  Intelligent Content Management  

Enterprises are seeking ways to more efficiently manage the interchange of content between complex networks of customers, suppliers and partners. XML-based systems add intelligence to the exchange and delivery of data; however to realize the true benefits of XML, organizations must implement intelligent solutions that are scalable, reliable, high-speed and secure.

This session describes a new technology, intelligent XML switching - already being deployed in Fortune 500 enterprises - that leverages a unique XML-based architecture to deliver any-to-any XML communication by processing any form of XML and delivering it to any device in any format, providing organizations the benefits of the real-time enterprise.

  Bio
Top of page  

 Portal Track
  Andrew Stuart Andrew Stuart
Director Market Technologies,
Liquent

3:30 p.m. to
4:15 p.m.
 
  Leveraging XML for Legacy Content to Portals  
In all likelihood the amount of content stored today, in image and print formats, exceeds any other electronic format. Typical storage formats range from TIFF to PCL to PDF, each bringing their own advantages and disadvantages when looking to re-represent content via a Portal. However, in an increasing web economy companies need to find innovative ways to deliver this legacy information as an integral part of e-Business processes and for market education through the use of Portals.

This presentation will examine the issues and challenges associated with presenting legacy image and print formats via a Portal - including "How to maintain content fidelity" - together with how Automated Content Transformation & Access technologies can be used to reduce the level of effort required.

  Bio
Top of page  

 Wireless & X-Track
  Martyn Mallich Martyn Mallick
Wireless Solutions Evangelist.
iAnywhere Solutions, a Sybase company
3:30 p.m. to
4:15 p.m.
 
  The impact of Web services on mobile computing  
In this session, Martyn Mallick, Wireless Solutions Evangelist at iAnywhere Solutions, a Sybase company, will discuss:

How mobile deployment of Web services gives companies a competitive advantage by enhancing worker productivity and achieving faster ROI

Some of the challenges companies face when deploying business critical enterprise applications to multiple devices running different operating systems

The differences between the emerging Web services platforms including .NET and J2EE, and how they can be utilized from Windows CE.NET and J2ME

Choosing the right application for the job thin client versus smart client.
  Bio
Top of page  

 Business Track
  Chris Dix Chris Dix
Lead Developer,
Navtrak, Inc.
4:15 p.m. to
5:00 p.m.
 
  Web Services and XML Metadata  

One of the keys to the success of Web Services is the widespread adoption of standards for metadata. XML Schemas, WSDL (Web Services Description Language), WSIL (Web Services Inspection Language), and other formats of XML metadata allow vendors to achieve real interoperability between Web Service implementations.

In this session, we will examine the metadata standards that make RAD Web Services development a reality. We will also demonstrate how developers can build simple applications that access XML metadata to create their own Web Services and clients.

  Bio
Top of page  

 Content Track
  Chip Gettinger Chip Gettinger
Vice President of Customer Solutions,
LightSpeed Inc.

4:15 p.m. to
5:00 p.m.
 
  Case Study: Content Management  

Brookfield Homes is an exciting study of how a single-source, XML-based Content Management System is used by non-technical content experts. Brookfield did not have a large software, services, training, or support budget for this project, and yet was able to successfully implement Web content management at Brookfield Homes.

Today sales and marketing experts in several North American offices easily create and update content and images with minimal training and support. Learn projected and actual ROI, how Eric gained corporate buy-in, enforcing corporate branding, how the new technology and processes were accepted, and much more.

  Bio
Top of page  

 Portal Track
  Larry Alston Larry Alston
EVP Product Management
eXcelon
4:15 p.m. to
5:00 p.m.
 
  Flex Your XML Muscles  
Extend the Reach of Your Business with 4-Tier Data Management
As business processes demand faster updates, transactional persistence and scalability, the three-tier client server computing architecture is proving too rigid to keep pace.

By adding a 4th tier designed to flex and adapt to ever-changing XML-based content, businesses are given the ability to automate inter-enterprise systems across the value chain, and manage the data and content that power those systems, all in real-time.
  Bio
Top of page  

 Wireless & X-Track
  Coco Jaenicke Coco Jaenicke
XML Evangelist,
eXcelon Corporation
4:15 p.m. to
5:00 p.m.
 
  Recipe for Success: Business Document Management
to Enable Web Services
 

Web Services is emerging as the key vehicle for enabling and integrating a company's e-business infrastructure. Web Services allow enterprises to provide or consume information about products and services over the Web using standard Internet protocols such as XML. The structure provided by Web Services, coupled with these standards, will support new generations of application development and legacy systems integration. A Web Services framework enables organizations to better integrate both internal and external applications and create new business opportunities that can leverage the power of the Internet for existing IT investments. This session will define and explore a Web Services framework, based on key J2EE and XML integration concepts, and discuss its potential for use in any organization.

XML, with its standard, portable, and extensible characteristics is being used in mainstream production applications to represent business documents between diverse and often physically remote systems. By using dynamic, XML business documents to support asynchronous, long-running transaction, IT organizations are building new Web Services applications that leverage existing infrastructure and information assets.

But managing data in an active state requires a unique set of features to maximize flexibility and performance that differs greatly from features required for being the system of record, and where a relational database is tuned for storing durable data an XML database is tuned for managing active data. The alternatives for managing XML range from flat files to relational databases to native XML database - each having diverse features and each being designed for diverse usages.

This presentation will:
- Define role and position of "de facto" Web services standards
- Examine latest XML technologies
- Learn how to effectively use XML to manage Web services
- Discuss potential for Web services

  Bio
Top of page  

Tuesday September 24th
OPENING of EXPOSITION - Cocktail-Reception
5:00 p.m. to 7:00 p.m.

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Software AG, Inc.

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