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Conference Day 1
September 6, 2000

Conference Day 2
September 7, 2000

Conference Day 3
September 8, 2000

Closing session

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Conference Day 3 - Friday, September 8,  2000

Developer Tracks

Developer Track
8:30 - 9:15 a.m.


This session introduces VoiceXML to the developer.  VoiceXML is the new standard, endorsed by the W3C, for Voice markup on Internet.  Learn how to speech-enable your web sites using VoiceXML, IBM's Voice Browser, a web server and a plain old  telephone.  This technology, architecture and tools provide a platform through which users can talk to your data and web sites through any telephone, and provides the platform upon which to expand as the power and capability of wireless devices such as PDAs and smartphones evolve with little to no change of your applications.  By using your web-based infrastructure, you can speech enable your e-business today with no change to your existing business logic or infrastructure and be ready for the newer devices before they arrive. 

  - Learn the new XML-based language for speech recognition on the web

  - Learn about IBM's offerings for VoiceXML application development and deployment

  - Speech enable your e-business today using existing infrastructure

  - Get there before everyone else just by doing it today.

Speaker: David E. Reich, Senior Software Engineer, IBM Voice Systems

David Reich is a Senior Software Engineer working in the IBM Voice Systems unit in West Palm Beach, Florida.  He is currently working on the VoiceXML project to bring natural speech interfaces to the Web.  Mr. Reich has been with IBM for 12 years in a variety of development and management roles.  He has a Bachelor's and Master's degree in Computer Science from the State University of New York at Albany.

Developer Track
9:30 - 10:15 a.m.

Using XML to Represent and Transact Dynamic Business Rules in an Enterprise Environment

The rapid expansion of the enterprise into the internet community calls for rapid business rules modifications and change in order to meet dynamic business requirements and time-to-market. We demonstrate how the design and representation of business rules and business rule types using XML can enhance the communication between a software development organization and the business they are supporting.  The dynamic alteration of component behavior through the use of XML-based business rules is shown.

Speaker: Ali Arsanjani, Consulting I/T Architect, Enterprise Java Services National Practice, IBM Global Services

Developer Track
10:45 - 11:30 a.m.

XML and E-Business Modeling

Attendees of this session will learn about the use of XML within the software development lifecycle and systems architecture.  It will focus on Rational's vision for XML as an integration technology, the relationship between UML and XML and a software development method for the visual modeling of XML interchanges.  This session is targeted at the information architect and will cover areas of e-business application design, e-infrastructure and emerging XML standards such as ebXML.

Speaker: Simon Johnston, Product Manager, e-Business Modeling, Rational Software Corporation

Bio: Simon Johnston recently joined Rational as a Product Manager on the Rational Rose team.  Previously, Mr. Johnston was at Microsoft where he was involved in the development of the BizTalk Framework.  He also represented Microsoft on a number of e-commerce standards including RosettaNet where he worked on the development of their UML framework and XML representations.

Technical Tracks

Technical Track
8:30 - 9:15 a.m.

The Content Network: Maximizing your Ability

The Content Network: Maximizing your Ability to Define Connect and Deliver Business-Critical Content. In business today, few professionals succeed by themselves. We are all connected to other professionals who know things or do things that are critical to our success. Content Networkä to helps professionals define, connect and deliver business-critical content needed everyday, from partners, customers - even commercial publishers - as if that content resided their own hard drives. This technology takes information in its native format - XML, HTML, Adobe PDF, ODBC-compliant databases and other formats - and delivers the information to the end user through existing corporate portals.

Speaker: Lee Gibbons, Director of Product Marketing, NextPage

Technical Track
9:30 - 10:15 a.m.

Building Applications using XML-to-Java Code Generation

This presentation will show by way of demonstration how a Java developer would begin writing applications using XML-to-Java Code Generation.  The speaker will show how common XML application tasks are accomplished using one or more of the available XML-to-Java code generators.  Tasks will include:

  • creating a Java object from XML

  • transporting XML between computers over HTTP, SMTP/POP3 and TCP/IP

  • reading and writing XML data from a DBMS

  • moving binary objects from one host to another over XML

  • creating a servlet to accept and process inbound XML over the web

The attendee will learn how XML-to-Java code generation can help the application development process and see working examples to explain and encourage the use of this new technology.  While not a "hands-on" tutorial, this presentation will walk through the process of identifying a problem, creating the XML definition for the problem space, generating Java objects based on the XML and then applying those objects in a simple application program to solve the original problem.

Speakers: Gregory M. Messner, Chief Technology Officer, The Breeze Factor LLC

Technical Track
10:45 - 11:30 a.m.

Practical XML- RPC and SOAP

In this session Mr. Rofail will explain how making XML-based RPC calls can greatly improve your application performance and overall reliability. The first half of the session will explain the foundation and practice of XML-RPC paving the way for a SOAP implementation. The session will show how building your own XML-RPC solution can prove to be more effective and simpler than adopting a SOAP solution in some cases

Speaker: Ash Rofail, Chief Architect and CTO of UTA, Inc.


8:30 - 9:15 a.m.

XML Document Data as the Entry Point into E-Commerce

The impetus for the creation of the XML specification came from the desire to publish documents on the World Wide Web. As the specification neared completion, potential users saw a wider range of uses for the new standard, mostly relating to the electronic exchange of data. For most of XML's short life time all applications of this new technology have been described using one of these two classifications: either authoring, managing, and publishing of documents; or exchange of data in e-commerce or other business systems. The definition of these categories sometimes relied on the size of the information (large = document; small exchangeable), or sometimes on the source or destination of the data (published in a book = document; created from a form or extracted from a database data). Adherence to such a classification prevents an enterprise from getting full benefit of its information resources. Just as with any other corporate resource, restricting or limiting how data can be used will limit its usefulness and value. This artificial classification of data no longer needs to hold true. By considering new uses for document data it too can be useful as part of business processes and e-commerce. For example, similar information is often found in all of the following forms inside the enterprise: end-user documentation, repair manuals, knowledge management databases, ERP maintenance schedules, and parts procurement systems. These types of data cover the spectrum from documents to exchange, yet the information is the same. By refusing to categorize these data as one or the other, information handlers can use the content for both. If no distinction is made between a repair manual, for example, and the information in a parts database, repair procedures may become as much a part of the parts ordering process as the price list.

Speaker: Yaniv Bejerano, Director of Product Marketing at Enigma Inc.

X- Track
9:30 - 10:15 a.m.

XML - A Lubricant

The current focus of XML activity in B2B is on how to use XML as a universal protocol for generating and managing transactions, primarily procurement transactions. In this space XML is being used to improve the efficiency of message passing and handling.  Rather than a family of incompatible protocols transmitted over private networks, XML-based protocols are being sent over the Web.  This transaction lubricant is cheaper, faster and better.

Is transaction processing the only lubricating role for XML?  In the current B2B space machine-to-machine communications is important and XML is used to intermediate between machines.  However B2B is not and cannot be restricted to machine-to-machine activity.  At some point, and usually at the most critical points, people become involved.  Further, once the deal is done and the work starts the relationship does not go away, in fact, for complex products and solutions the B2B activity intensifies and becomes increasingly people-focused.  After all, people design, build, test, install and run the products.  This paper will address the role of XML as technology for intermediating between people and the machine in the context of B2B.

Speaker: Michel Vulpe, Executive VP and Founder, i4i

Bio: Michel Vulpe invented the breakthrough, patented S4 Technology, and in 1993 founded i4i. The company is the world's first provider of OI middleware allowing an organization to use its existing IT systems while solving the problem of fragmented and proprietary-locked data.  During his 15 years creating innovative solutions for the IT processing industry, Michel has developed a unique vision of "letting the data drive the applications". He has remained on the leading edge of delivering data from what he calls "the tyranny of the application" and has proven himself a leader in creating innovative, industrial-strength products permitting real-time collaboration and interaction in the workplace.  His company’s clients include Raytheon, the USPTO, the RAF, Progressive Information Technologies and the Getty Trust to name a few.

X- Track
10:45 - 11:30 a.m.

XML and Application Integration

The primary market drivers for application integration products are rapidly consolidating around their role in delivering effective e-commerce solutions. However, these solutions are already being succeeded by systems that focus on integrating, automating and enhancing the business processes that directly touch the customer. At the same time, many organizations are architecting an extensive fabric of e-business links with partners and suppliers to streamline the supply chain and cut the cost of doing business. 

XML is rapidly asserting itself in the world of integration through its emergence as the preferred mechanism for exchanging data across loosely-coupled systems. As such, XML is rapidly emerging as the preferred neutral data interchange format for both B2B and B2C solutions.

Speaker: John Spiers, VP International Marketing, Internet Application and Performance Tools, Sun Microsystems.

Bio: John Spiers joined Forte in 1998 with responsibility for the worldwide introduction of the Forte Fusion application integration product suite. He moved to Sun in October 1999 through the Forte acquisition. John has over 25 years experience in IT, spanning supplier, end user and consultancy roles, with widespread international experience. He is well known in the IT industry, with frequent appearances in the press and on speaking platforms. Prior to joining Forte, John worked with a start-up application integration company, where he was responsible for marketing and product strategy.  Previously, John spent seven years at Oracle in various marketing roles, most recently as Marketing Director for European Enterprise Programmes.  He also worked for Sybase for three years where he was European Marketing Director. Earlier in his career, John worked in a variety of technical, management and consulting positions.  John holds an M.A. in Computer Science from Cambridge University, England.

Management Tracks

Management Track
8:30 - 9:15 a.m

Knowledge Management Meets e-Commerce on the Portal

In electronic business, we see two separate trends feeding each other. On the one hand, we see knowledge management, customer relationship management, and supply chain management growing into each other. This trend is witnessed by numerous B2B and B2C sites that started out as e-commerce portals (catalogs) or trade hubs and have since expanded to include product information or even customer communities. Generally speaking, this first trend sees the combination of structured, data-based transactions and unstructured free text and diagram information, working in conjunction.

The second trend is the leverage of XML for both unstructured text and database transactions. XML is used independently in content heavy arenas, such as knowledge management, and as a lingua franca for transaction processing. In the transaction arena, which is mainly defined by supply chain management and electronic commerce, we see XML taking over the role EDI tried to play.

Since XML is used for both, structured transactions and unstructured data, the two trends, conceptual integration of structured and unstructured data as well as technical integration, feed each other.  But the role of XML does not end there. To provide an underlying enterprise architecture integration, XML is used as the bus to transport transactions and content to a dynamic XML portal that presents it to various end users.

Speaker: Dr. Mahling

Bio: Dr. Mahling joined Primix from IBA Consulting, where he defined that company's consulting service product portfolio and consulting methodology, and was responsible for managing key client relationships. Before joining IBA, Dr. Mahling was a member of the Knowledge-Based Business Team at Ernst& Young, where he played a key role developing that company's internal KM infrastructure. Dr. Mahling, an adjunct professor at the University of Pittsburgh, holds a Bachelor's degree in computer science and a Master's in Cognitive and Engineering Psychology from Carolo-Wilhemina University in Brunswick, Germany, and both a Master's and Ph.D. in computer and information science from the University of Massachusetts. He served as the chairman of the Association for Computing Machinery's Special Interest Group for Groupware and Groupwork (SIGGROUP) from 1995 to 1999.

Management Track
9:30 - 10:15 a.m

XML and the E-Marketplace

XML has become the accepted format for information interchange over the Web, as a standardized, interoperable document format that uses custom tags to describe the structure and meaning of information within a document, rather than how it should be presented. This provides greater control over how information is collected, combined, formatted, and delivered to different audiences for different purposes. Because of this versatility and utility, XML is the document format used by e-marketplaces. The rise of the e-marketplace and electronic procurement can both cost-effectively broaden a supplier’s reach and reduce process-related costs. And, the danger of not participating in this exciting new channel can be catastrophic: the loss of traditional customers, and being eclipsed by competitors who are able and willing to adapt.

Speaker: Bruce Sharpe, Ph.D., Chief Technology Officer, SoftQuad Software, Ltd.

Bio: Bruce Sharpe, SoftQuad’s chief technology officer, has been part of the SoftQuad team since 1996. He is responsible for all of the company’s product development activities and his 15-year history of delivering first-class products to market allows him to apply a successful combination of hands-on involvement and flawless execution in product design, feature selection, project management and quality assurance. With his extensive experience in XML, Bruce will be discussing XML as the solution to content management problems of e-markets.

Management Track
10:45 - 11:30 a.m

XML Writing Models for Corporate Knowledge Management

Some of the really tough issues surrounding XML are not the technical ones, but:

 - identifying an information architecture or structure, where none exists, and

 - teaching people how to structure information.

In this presentation, Doug Gorman, President and CEO of Information Mapping, Inc., will discuss the need for modular, dynamic, manageable content that can be published in multiple media. He will show how implementing a general, comprehensive information architecture using XML can help facilitate effective corporate knowledge management solutions.  The presentation will discuss in detail how one company implemented an object-oriented writing model called the “Mapping Object Model” or “MOM” to create a comprehensive information architecture that works!  In particular, the case study will explain the hows and whys behind creating the MOM architecture for XML.

Speaker: Douglas W. Gorman, President and CEO, Information Mapping, Inc

Bio: Douglas W. Gorman is a graduate of Colby College with a Bachelor of Science degree in Psychology and Administrative Science and is also a graduate of the Massachusetts Institute of Technology, where he earned a Master of Science Degree in Management. When Gorman assumed leadership of IMI in 1986, it was a research-driven “think tank.”  Under Gorman’s leadership, it has been transformed into a thriving international business, bringing its knowledge management solutions to industry leaders in financial services, process, pharmaceutical, telecommunications, and government markets.

Application Tracks

Application Track
8:30 - 9:15 a.m

It's a WAP... XML Makes Cellular Access Easier

With the rapid deployment of WAP-compliant cellular phones, it is becoming increasingly important to be able to provide only the necessary data that can be displayed on a limited screen of a cellular device or handheld. But how do you accommodate of this?  Build a separate web page designed for this output? What if there was a way to create multiple views of the same information on a Web site. Development time would be cut in half, etc…..In this presentation Coco Jaenicke will discuss how integrating XML into Web site design will provide customized access of information depending on what type of device is accessing the site.

Speaker: Chris Parkerson, Manager B2B Portal Solutions, eXcelon Corp.

Application Track
9:30 - 10:15 a.m

XML and The Wireless Web

The “Wireless Web” requires businesses to focus on the future of Internet application development and delivery. Content for tomorrow’s mobile workforce needs to incorporate flexible standards and move at Internet speed. The development of WML and its parent, XML is vital to the future of wireless applications. This presentation will focus on the creation of wireless applications that will advance the way business moves and demonstrate how easy it is to create content that can be accessed from mobile devices. Trends in wireless infrastructure will also be discussed, providing additional motivation for creating wireless content.

Speaker: Gary Allison, Director of Developer Solutions, Pervasive Software
Gary Allison is the Director of Developer Solutions at Pervasive Software where he leads the team building Tango components and Pervasive. SQL SDKs. He holds a M.S. in Software Engineering from the University of Houston, Clear Lake, and a B.S. in Computer Science from Texas A&M University. He is a regular speaker at university seminars and user group meetings and taught technical training courses during his nine years at IBM.

Application Track
10:45 - 11:30 a.m

An Office Without Bounds—the Convergence of XML and Wireless

Nearly every day an article is published about how XML is revolutionizing the Internet. At the same time, handheld wireless devices are making it easier for remote users to access corporate networks from the road. Because these technologies work hand in hand, companies are becoming increasingly interested in learning how they may be applied to give employees full, real-time interaction with the information they need to do their jobs.

Wireless Markup Language (WML) is a version of XML used by wireless devices to display information from corporate systems and the Web. However, before any company can take full advantage of linking its remote user with corporate applications, several questions need to be addressed: How can a company take advantage of XML and wireless devices? Is a major technology overhaul necessary? Can any corporate system communicate or interact with wireless devices? How difficult is it to go wireless?

Bryan Caporlette, vice president of product management for Sequoia Software, will answer these questions and give several real-world examples of the benefits a company can realize by fully integrating wireless devices into the network.

Speaker: Bryan K. Caporlette, Vice President, Product Management, Sequoia Software  Corp.

Bio: Bryan Caporlette has more than 12 years experience designing and implementing SGML/XML-based Internet publishing, electronic commerce, and document management solutions.  He is a recognized SGML/XML expert, who regularly speaks on this subject at industry conferences and various SGML/XML forums. Mr. Caporlette has won the Chief Scientist Award and the Technical Achievement Award for the creation of the Interactive Electronic Technical Manuals (IETM) Data Model. In addition, he is a frequent contributor to leading journals on the subjects of XML, e-business, and interactive portal servers. Mr. Caporlette received a B.S. in Systems Analysis at Miami University, Oxford, Ohio.

Closing Session

Closing Session
1:00 - 2:00 p.m.

Beyond the Basics: Using XML to Create High-Value B2B Integration

Today, successful B2B e-commerce over the Internet requires speeding up the information exchange across corporate boundaries, and automating relationships with other companies and trading communities to increase a competitive advantage. 

The audience will learn the advantage of using XML to build high-value B2B relationships, using XML for automation, integration, management and customization of B2B applications. Moving beyond integration basics, the discussion explores the future of B2B applications, including customizing and personalizing partner interaction to provide maximum value for businesses around the globe.

Speaker: Dr. John Ousterhout, Ph.D, Ajuba Solutions

Bio: The creator of the Tcl scripting language. Prior to founding Scriptics, he was a Distinguished Engineer at Sun Microsystems. Dr. Ousterhout was a professor of computer science at the University of California, Berkeley from 1980 to 1994. While at Berkeley, he won numerous awards, including the ACM Software System Award, and led research projects in Operating Systems and EDA tools.

XML World 2000